It is a leading detergent manufacturer in the Kingdom of Saudi Arabia. Its factories are located in the Dammam Industrial City and Jeddah, and it produces a wide range of household, industrial, and healthcare detergents, such as cleaning liquids, disinfectants, bleaches, and dishwashing and laundry products. The company adheres to high quality standards and bears the Saudi Quality Mark (SASO). It also exports its products to several countries in the Gulf and international markets.